Lucky Dawg Thrift partnered with ITKenya, a trusted expert in eCommerce website design in Kenya, to build a clean and modern online store for its fast-growing fashion brand. The goal was to create an engaging digital space where customers could browse and shop easily from anywhere in Kenya.
With physical locations in Nairobi, Kisumu, and Eldoret, Lucky Dawg Thrift wanted a platform that could complement their retail presence and reflect the brand’s youthful, affordable, and stylish image.
Lucky Dawg Thrift is a Kenyan fashion retailer specializing in brand new clothes and shoes for men and women. Known for trendy collections and great pricing, the brand had established a loyal customer base through social media and physical outlets. However, they needed an online presence that could scale with their growth and make online shopping Kenya-wide easier and faster.
Before engaging ITKenya, Lucky Dawg Thrift operated primarily offline and through Instagram and WhatsApp orders.
While this helped them grow organically, it also presented challenges:
Manual stock updates and order management.
No centralized system for product display.
Difficulty converting social media followers into paying online customers.
The task was to develop a functional eCommerce website in Kenya that merged the energy of their physical stores with the convenience of online shopping.
Our approach was grounded in clarity, brand alignment, and functionality. We designed an intuitive online store design in Kenya that prioritized ease of use and visual appeal.
Our solution focused on:
Clean homepage layout: Highlighting new arrivals, featured collections, and special offers.
Men’s & Women’s categories: Simple navigation to showcase products by style, type, and price.
Mobile-first design: Ensuring customers enjoy smooth shopping experiences on phones and tablets.
Smart search and filter tools: Helping users quickly find items that fit their preferences.
Easy backend management: Empowering Lucky Dawg Thrift’s team to effortlessly upload, edit, and manage products.
This approach delivered a WooCommerce website that Kenya users could trust, modern, lightweight, and built to perform.
After launch, Lucky Dawg Thrift saw significant improvements in brand presentation and user engagement. The new eCommerce website in Kenya made it easier for shoppers to explore products, stay updated with new arrivals, and connect with the brand.
Key outcomes included:
Better customer experience: Faster browsing and easy product discovery.
Increased engagement: More time spent on-site by visitors.
Improved management: Simplified product updates and organization.
Stronger brand trust: Customers now view Lucky Dawg Thrift as a credible fashion destination online.
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