ITKenya partnered with Mulunde Expeditions to deliver a complete safari website design in Kenya that captures the spirit of African adventure while driving online bookings. This case study showcases our work in tour operator web design, brand creation, and digital marketing to launch their presence in the competitive tourism industry.
Client
Mulunde Xpeditions Safaris
Industry
Tourism and Hospitality
Services
Web Development | Branding | Local SEO | Social media marketing videos | Meta Ads
Mulunde Expeditions is a Kenyan-based safari operator offering tailor-made tours across destinations like the Masai Mara, Amboseli, Tsavo, and Samburu. Their goal was to stand out with a visually stunning website, a unique logo, and a strong online launch campaign that would appeal to both local and international travelers.
Mulunde Expeditions approached ITKenya with the goal of building a strong online presence to:
Showcase their safari packages professionally
Improve search engine rankings for safari-related keywords in Kenya
Develop a consistent and appealing brand identity
Engage audiences through video marketing to increase tour bookings
Set up complete on-page SEO and metadata for maximum visibility
Built a fast, mobile-optimized, and SEO-ready WordPress website
Integrated tour package pages with itineraries, pricing, and booking forms
Added high-quality visuals of destinations and wildlife
Implemented clear CTAs for inquiries and bookings
Conducted keyword research targeting terms like “Kenya safari tours,” “Masai Mara safaris,” and “luxury safaris in Kenya”
Created SEO-optimized titles, descriptions, and alt tags for all pages
Configured Rank Math Pro with structured FAQ schema, WebPage schema, and LocalBusiness schema
Set up Google Search Console and Google Analytics for performance tracking